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The Everyday Smart Bra

Your intuitive wellness coach

Bring Your Mind In-tune with Your Body

Bring Your Mind In-tune with Your Body

The VITALI Smart Bra tracks your breathing, posture and heart rate variability (HRV), all key indicators of the balance between stress and your wellbeing. The biofeedback gives you guidance at the time when an unbalance is first detected, so small actions such as taking a deep breath can effectively take you back on track. Follow the cues to sync your breath with your heart's rhythm, to mindfully train your reaction to be always in-control.

The Smart Bra & GEM

The Smart Bra & GEM

The VITALI Smart Bra with its fabric-based sensors comfortably collects your vitals. Designed for all day wear, your wellness coach moves with you regardless of the activity.

It also comes with a beautiful GEM, which will guide you to find your gem inside. The GEM is the mind of VITALI. It recognizes your pattern and gives real-time feedback via gentle taps. Tap tap, hey better sit up; Tap, take a deep breath with me.

Your Personal 360° Wellness Coach

  • Listen to your heart

    The VITALI GEM understands how different body indicators interact by analyzing your Heart Rate Variability, a key physiological metric, to provide suggestions at vital moments of stress and unbalance.

  • Personalize your goals

    The VITALI app tracks your progress towards your own, personal wellness goals. It lets you set how you'd like to receive coaching cues so you are in touch with yourself in a way that works for your lifestyle.

  • Designed to let you shine

    We offer two classic styles in 5 sizes. The bra is tailored to a woman's everyday need regardless of how she lives. medium support, tested and tried on many different bodies to be just right.


Is the bra washable?

Yes! Once the GEM is removed, pop the bra inside your wash machine. Follow the same instruction as your usual sports and athleisure wear: machine wash cold, tumble dry low, do not bleach, do not iron.

What happens if I get the smart bra wet while wearing?

The GEM is water-resistant so go ahead to dance in the rain and play on. Not suitable when submerged under water.

Why not just buy a regular sports bra and a tracker?

Beside being flattering and comfortable, VITALI bra is built with sensors that take direct reading from the heart, with higher accuracy than wrist-based wearables. With the power of posture and breathing tracking and pattern recognition, it knows your triggers and coaches you before the negative impact.

Where can I get one?

April 11th 2017 on Kickstarter. Sign up to our newsletter so you don't miss the super early bird special!